Search engine optimisation

SEO that brings enquiries. Not just rankings.

We optimise websites and shops so they are found on Google and in AI search. Audits, on-page, off-page and ongoing care for small and medium-sized businesses in Berlin, Brandenburg and beyond.

One red umbrella standing out among many white ones, symbol for visibility

What search engine optimisation means at 404MEDIA

404MEDIA is an SEO agency based in Germany. We have worked for companies in Berlin, Brandenburg, across Germany and increasingly across Europe for many years, with a focus on technical search engine optimisation. The goal is not a ranking on paper but more qualified enquiries and more revenue from organic search.

Search engine optimisation with us means: we find out what your customers search for, make your website technically clean, write content that answers those searches, build authority and measure what it brings. And because a growing share of searches is answered by AI systems, we optimise from the start for Google and for ChatGPT, Perplexity and Google AI Overviews.

Search engine optimisation consists of four building blocks. Each block is a service of its own that you can book individually or together. The detailed service pages are in German.

1. SEO audit

The starting point for every strategy. We review technology, content, structure, keywords, backlinks and competitors. You receive a report with prioritised actions, estimated effort and an assessment of what each action is worth. Fixed price, and the report belongs to you. German page: SEO-Analyse.

2. On-page optimisation

Everything that happens on your website: page speed, structure, internal linking, titles, meta descriptions, headings, structured data, content, images. On-page optimisation is the foundation. Without it, every other measure fizzles out. We implement ourselves, in your system. German page: OnPage-Optimierung.

3. Off-page optimisation

Everything outside your website that strengthens your authority: backlinks from relevant sites, mentions, directories, your Google Business Profile, digital PR. We work without bought links and without tricks that get penalised later. German page: OffPage-Optimierung.

4. Ongoing SEO care

Search engines change constantly. We monitor rankings, check technology and content regularly, respond to Google updates, keep building content and links and report monthly in plain language. A monthly package with a fixed quota. German page: SEO-Betreuung.

Visibility in AI search (GEO)

More and more people ask ChatGPT, Perplexity or Google AI Overviews instead of searching. These systems cite sources. Whoever is one of those sources gets named and linked. Whoever is not does not exist in the answer.

We make sure your company is one of these sources: clear facts on every page, structured data, FAQ blocks with direct answers, visible authors, an llms.txt file and a website that AI crawlers are allowed to read and can understand. Every four weeks we measure whether and how AI systems mention you. German page: KI-Suche und GEO.

Shop SEO

Online shops have their own SEO problems: thousands of product pages, filters that create duplicates, manufacturer texts, empty category pages, discontinued items. We solve them systematically through templates, rules and modules, directly in PrestaShop, WooCommerce, Shopware and Shopify. More under e-commerce.

Who SEO with us suits

  • Service providers and trades in Potsdam, Berlin and Brandenburg that want to be found regionally.
  • Online shops that want more revenue from organic search instead of ads.
  • B2B companies that want to reach decision-makers with expert content, including in AI search.
  • Software vendors and SaaS companies whose customers search online for solutions.
  • Companies before a relaunch that do not want to lose rankings and backlinks.
  • International companies that want to be found in the German market, or German companies expanding into English-speaking markets.

How we work

  1. Initial call (free). Goal, starting point, competition. We tell you honestly what SEO can achieve for you and what it cannot.
  2. Audit. Technology, content, backlinks, keywords, competition, AI visibility. Result: a prioritised action list with effort and benefit.
  3. Implementation. We implement ourselves, in your system, or brief your team with precise tickets. Every action is documented.
  4. Measurement. Rankings, clicks, impressions, enquiries, revenue. A monthly report you can read without SEO knowledge.
  5. Care. Ongoing maintenance, response to updates, expansion of content and links.

What we do not do

No bought links, no link networks, no hidden text, no keyword lists in the footer, no mass production of AI texts without review. These methods bring little in the short term and endanger your domain in the long term. We work according to Google’s guidelines and in a way that lets your website survive the next update too.

Tools and data

Google Search Console and your web analytics, our own crawls, SE Ranking for rankings and competitor data, Lighthouse and Chrome user data for page speed, backlink databases, server logs for crawler analysis, regular queries in ChatGPT, Perplexity and Google AI Overviews for AI visibility. Tool costs are included in our packages.

Why 404MEDIA

We are developers and SEOs at the same time. Technical problems get solved by us instead of being passed to another agency. We know PrestaShop, WooCommerce, Shopware, Shopify, WordPress and static websites from the inside. We work with AI systems every day and know how they read and cite sources. And we tell you when SEO is not the right tool for your goal.

Our ambition: to be among the best SEO agencies in Germany. Not through size, but through work that measurably works and that our clients recommend.

Frequently asked questions

How long does SEO take to work?

Technical fixes often show within weeks. New content and backlinks need three to six months, longer in competitive markets. SEO is an investment that pays off over years, not days.

What does SEO cost at 404MEDIA?

The SEO audit has a fixed price. On-page and off-page projects are offered with a fixed scope. Ongoing care is a monthly package with a fixed quota, cancellable monthly. You know in advance what you pay.

Do you guarantee first place on Google?

No, and nobody serious can. Rankings depend on competition, Google updates and many factors nobody controls alone. We guarantee clean work, transparency and measures that demonstrably work.

What is the difference between SEO and SEA?

SEO (search engine optimisation) brings organic, unpaid rankings. SEA (search engine advertising, for example Google Ads) buys visibility per click. SEO works more slowly but permanently and without click costs. Many companies need both.

Do I need SEO if users now ask ChatGPT?

More than ever. AI systems use search indexes and cite websites that are technically clean, clear in content and trustworthy. Good SEO is the prerequisite for being named in AI answers. We build that in from the start.

Do you implement the measures yourselves?

Yes. We work directly in WordPress, PrestaShop, WooCommerce, Shopware, Shopify or in the source code of static websites. If you have your own development team, we deliver precise tickets.

Can you optimise an English or multilingual website?

Yes. We handle hreflang, country and language targeting, international keyword research and the technical setup for several markets. We work for clients in Germany and across Europe.

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